Blog - MACLYN

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Special Olympics Illinois

the challenge Special Olympics Illinois (SOILL) is a storied organization with an incredible legacy. When they came to us with the goal of recruiting more athletes, volunteers and donors of all demographics—we grasped the opportunity to do something extraordinary. We...

GIVE Foundation

the challenge Since 2007, the Golf for Injured Veterans Everywhere Foundation (GIVE) has been working tirelessly to improve the lives of Iowa’s military heroes through therapeutic golf instruction, social engagement, community outreach and more. The work they do and...

Next Door & Window

Next Door & Window

the challenge Next Door & Window is a titan of window and door replacement, a paragon of quality and service. But in a saturated market, prospective customers were looking through them, rather than at them.the solution Open the door to new clients by creating...

Oswald’s

the challenge Oswald’s, Naperville’s oldest family-owned-and-operated pharmacy, has been a constant for families throughout the last 145 years. But as the store changed ownership to the next generation in the middle of a pandemic, they needed a new script to lead the...

Dunkin’

Dunkin’

the challenge Before America could run on Dunkin’, the Midwest market needed help to turn a Boston import into a hometown hero.the solution For over 20 years as a prolific Dunkin’ partner, we’ve perked up brand loyalty and kept excitement brewing in 53 markets all...

AltoonaNow

the challenge As economic development hit western Des Moines, investors largely ignored the City of Altoona, just to the east. They perceived it as a “small, sleepy town”, failing to see the potential just beneath the surface. But this wasn’t a boom waiting to happen:...

RW Hardware

the challenge Tall order: take a 140 year old hardware brand, and honor its legacy while simultaneously swinging it into the future. Then, we heard a story about a 92 year old piece of hardware made for the Rockefeller family that still works like it’s brand new. the...

Scientel Solutions

the challenge Scientel Solutions is up there with the world’s leading innovators, delivering high-tech solutions like Drone Defense and Smart City Infrastructure. They’re basically the James Bond-meets-MacGyver of tech companies. Unfortunately, when we first met them,...

Balance Autism

the challenge “The Homestead” was ready to grow into a national autism organization, but the market perceived them as “small-time” and “local.”the solution Through emotional branding & strategic implementation, MACLYN rebranded the organization as “Balance Autism,”...

Avanade

Avanade

the challenge To achieve their ambitious goals and grow their audience, Avanade needs a creative partner who champions their brand while continuously pushing them to greater heights. o the question: What is Avanade about? the solution For nearly a decade, MACLYN has...

IMRIS

the challenge IMRIS was a life-saving surgical revolution with a limited market perception. But their perceived value as “just a tech company” was costing more than just revenue: it was time to remind the world what mattered. the solution MACLYN created “For the Human...

LABS

the challenge LABS had an awareness & perception problem. The target market perceived them as “intimidating” and “elite,” while their unique location hid them from public view: literally and figuratively.the solution We gave the gym some sick gains with “Chase Your...

BrownWinick

the challenge BrownWinick is a law firm headquartered in Des Moines, Iowa, home to some of the most respected attorneys in their respective fields. But in law, as in life, you’re only as good as your reputation: BrownWinick needed a new brand that lived up to theirs....

NAMCO Entertainment

NAMCO Entertainment

the challenge PAC-MAN Entertainment is an interdimensional realm of 8-bit awesome, boasting an arcade, bowling, full service restaurant, office meeting spaces, sports bar and more. BANDAI-NAMCO, (creators of the iconic ghost-chomping PAC-MAN) needed to broaden the...

Choose Dupage

the challenge Choose DuPage is the economic development alliance for DuPage County, Illinois. A public/private partnership between business and government leaders, their collective mission is to foster a business-friendly community while growing, attracting, and...

Iowa Finance Authority

Iowa Finance Authority

the challenge The Iowa Finance Authority makes life better for Iowans. It’s that simple. However, when we first started working with them in 2015, most people weren’t aware of the organization’s statewide programs or the impact they have on local communities. In order...

Wannemaker’s

the challenge Wannemaker’s Home and Garden is Chicagoland’s best garden and home boutique – but as they looked to expand their customer base, the community pillar needed a fresh brand that was relevant to today’s customers while still honoring their roots.the solution...

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Meet MACLYN’s Finest: Season Travelbee

Meet MACLYN’s Finest: Season Travelbee

March 4, 2019

In addition to having the most funkadelic name in the world (we think she’s a secret agent), Season draws her inspiration from the most eclectic places – local flea markets, dusty book shops and ...

Meet MACLYN’s Finest: Brian Sauer

Meet MACLYN’s Finest: Brian Sauer

February 22, 2019

MACLYN’s Creative Director is a pop-culture fanatic, a G.I. Joe junkie, an award-winning creative, and a recognizable, mustachioed face around Des Moines. As Creative Director, Brian leads our ...

Meet MACLYN’s Finest: J.R. Kinney

Meet MACLYN’s Finest: J.R. Kinney

February 12, 2019

Everyone knows J.R. What do you mean, you don’t know J.R.!? Omg. You’re walking around, doing your thing, and you don’t know J.R.? Ugh. Alright. We put together a few of the biggest things you ...

We Just Opened a New Des Moines Office, and It Has Pancakes

We Just Opened a New Des Moines Office, and It Has Pancakes

January 30, 2019

MACLYN has opened a new location at the heart of the funkiest city in the Midwest. It’s a sweet new place for us to continue serving our growing portfolio of clients in the Des Moines metro and ...

MACLYN Opens New Des Moines Location, Acquires Agency

MACLYN Opens New Des Moines Location, Acquires Agency

January 30, 2019

MACLYN is thrilled to announce we have acquired Saturday MFG as we open a new Des Moines location. (more…)

Des Moines-Based Saturday MFG. Acquired by MACLYN Group

Des Moines-Based Saturday MFG. Acquired by MACLYN Group

January 29, 2019

Award-Winning Chicagoland Creative Agency to Solidify Presence in Iowa (more…)

The Agency/Technology Arms Race, Explained

The Agency/Technology Arms Race, Explained

January 18, 2019

Branding agencies & technology firms are battling for your soul. It’s kind of intense. (more…)