Client
Midwestern University

What they needed
Midwestern University came to Maclyn Group facing several brand challenges, including educating the population about the benefits of a "caring, hands-on" healthcare education in a challenging economic environment.

Our Think
Maclyn wanted to develop a uniform brand reaching across all campus locations that would increase awareness in the primary target market of prospective students, as well as communicate the benefits of a Midwestern University education.

What happened
After conducting focus groups and talking to a sample of the target market, Maclyn Group developed a brand that personalizes a prospective student's future by highlighting a nationally recognized healthcare university that is educating tomorrow's healthcare team.