Client
Walsh Landscape Construction
Products: Landscape Design, Construction and Maintenance

What they needed
A fresh look on life, outside.
Long regarded as a leader in commercial landscape construction, Walsh wanted to concentrate on growing the residential side of the business. Needing a new identity that would resonate with the high-end residential customer, Walsh came to Maclyn Group facing several brand challenges: needing to stand out in a crowded marketplace, selling experience and quality, growing their residential division, all in a challenging economic environment. They needed a uniform brand that would serve all divisions and one that would reflect their creativity and exceptional expertise.

Our Think
By talking to a sample of the target market, we learned that high-end residential customers were interested in using landscape design services to enhance their property and to increase their quality of life through the use of well-planned spaces for outdoor entertaining.

What happened
Maclyn Group developed a brand that is both elegant and compelling; a brand that seamlessly delivers the promise of exceptional outdoor beauty and leaves the homeowner pleasantly enjoying life, outside.