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  What is your favorite Christmas carol or movie? buzzline@maclyngroup.com. Here are ours:
  McCaffery's Irish Cream Ale Last month saw the launch of the Argus Brewery brand as well as the brand of their first composition, McCaffery's Irish Cream Ale, brewed exclusively for Ballydoyle Irish Pub. Taking his inspiration from the legend and history of traditional Irish beers, Ballydoyle owner Phil Cullen recognized the need within his customer group for a moderate, yet still hearty brew, that would bridge the gap between lighter lagers and heavier pilsners. And he found that in McCaffery’s Irish Cream Ale, as it is one of the first American beers to actually be brewed in the nitrogen-based Irish tradition. To herald its entry into the Ballydoyle marketplace, Maclyn Group developed a brand that was just as authentic and strong by highlighting the Ballydoyle crest and creating an Old-World font which is elegant yet bold, as is the beer. Supporting promotional merchandise was also created including posters, banners, table tents, pilsner glasses and t-shirts. For more on McCaffery's Irish Cream Ale, please visit www.ballydoylepub.com or www.argusbrewery.com.
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WHAT DO YOUR CUSTOMERS REALLY THINK? Surveys are often last on everyone's list of communication tools, however, they actually can provide some of the most useful data. When was the last time you implemented a Customer Satisfaction Survey campaign? Years ago, they certainly were a tedious undertaking. First you needed to invest in a direct mail campaign to get the survey out. Then you had to have adequate resources to review and enter data from surveys received. Timely and costly. 
Buzz Archives
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