Let’s face it. If your ad doesn’t stop them on the page, don’t advertise.
You’re throwing money away. Here’s how to get them to stop, look and listen.

First. Know your audience and message. Who are you talking to - Moms, Dads, Carpenters, Software Engineers – and what do you want to tell them.

Second. What is the goal of your ad? Do you want them to call, go to a website, send in a coupon, visit? Be precise about what you want them to do.

Third. Make it visually interesting. Use plenty of white space to set yourself apart from the rest of the clutter on the page. Create a headline that stops them. Try using unusual words, numbers or questions in a headline. Anything to make them want to read more.

Example (pictured left):
Audience: People with Bad Breath
Product: Mouthwash
Action: Go to website and order.

The headline grabs your attention with interesting words and whitespace. The body copy tells them what the product is, it’s function and how to get it.

It’s a little gross too. But hey – Made you look!

Contact Maclyn Group today to get started on your next ad!

October 2008: It's That Time of The Year Again
July 2008: White Space Works
April 2008: Introducing Maclyn Interactive
February 2008: Maclyn's New Direct Phonelines
January 2008: Please, Please Mr. ePostman
December 2007: America Loves Free Stuff
November 2007: Is It Time to Send a Company Newsletter?
October 2007: Why is Branding SO Important?
September 2007: Want to increase your website traffic?
August 2007: Do You Know What Your Customers Are Saying About You?

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