America Loves Free Stuff

As we conclude the second year of our Dunkin' Donuts Sampling Van program, one simple fact has made the program a success. People love free stuff. Based on that, we attended more than 100 events, parades, races, and concerts this year to distribute free samples of Dunkin' Donuts beverages. Our goal was simple: get the product into the people's hands and drive traffic back into the stores. For every sample distributed, consumers receive a coupon to encourage them to visit to their local Dunkin' Donuts and purchase a beverage product. On a cold winter day, the Dunkin' Donuts Sampling Van can bring a smile to consumers' faces with the promise of a hot cup of coffee proving once again that American Runs On Dunkin'.

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