According to the Word of Mouth Marketing Association, word of mouth marketing is defined as “giving people a reason to talk about your products and services, and making it easier for that conversation to take place.”  It is harnessing the power of a glowing recommendation expressed by a satisfied customer and amplifying it as a means of encouraging others to come forth and communicate the positive experiences they have had with your organization.

How can you implement word of mouth marketing techniques?

• Encourage communications with your customers. Create a forum on your website. Notify your database that you welcome opinions and feedback.
• Launch a new viral advertising campaign. Get people talking! Be sure to only e-mail customers who have already opted-in to your organization.
• Design a customer loyalty program. Reward your customer advocates for spreading the word about your company’s products or services.

Word of mouth marketing can be the most useful tool in your marketing mix when implemented correctly. Call Maclyn Group today, 630-852-2057, to learn more!

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