Color increases brand recognition by up to 80%. Source: University of Loyola, Maryland study
You may or may not know the colors used in your organization's brand identity play an influential role in your consumer's behavior. They may encourage or discourage a prospect from taking action. Have you ever really studied the colors used in your logo or brand? Do you know what they mean? Here's a little insight.
Medium Brown: Natural, Reliable, Warmth, Earthy
Dark Green: Dependable, Dignified, Professional, Respected
Golden Yellow: Radiant, Cheerful, Stimulating, Energizing
Red: Vibrant, Strong, Passionate, Intense
Color invokes certain emotions immediately upon being viewed. After looking at these few descriptions, what do you think your customers "feel" when viewing your brand? Do the colors used in your brand truly communicate the correct message to your target audience? If not, call us today to schedule an appointment to discuss how we can help.
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