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  Can you guess which color would represent each Maclynee? Let us know your color - buzzline@maclyngroup.com
  May 8th Lunch n’ Learn Don’t know how to tweet? Have no idea what it means to digg? Then this Lunch n’ Learn is for you. In addition to being served a delicious lunch, you will learn the basics of social networking and how these innovative tools can help your business. Date: May 8th, 2009 Please RSVP by May 5th to karyn@maclyngroup.com. Only 15 registrants per seminar, so send in your response today! |
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MORE THAN JUST A PRETTY COLOR Color is one of the 7 fundamental elements of design. In order to use color effectively in your marketing materials, a basic understanding of color theory is imperative. Colors evoke emotion. Knowing your audience and goals will help dictate which hue you will want to lean towards. For instance, if your main service offered is relaxing treatments such as massage and pedicures, then you may want to investigate the calming hues of a light blue. Once you target the emotion you want to communicate, do some user testing. Ask a handful of people what comes to mind after revealing a new color swatch. You may get some answers such as:
Contact Maclyn Group today to learn more about ways to effectively use color in your identity! 
Buzz Archives
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