If each Maclynee had to move to a different state/country tomorrow, where would we go? Let us know where you would move to - buzzline@maclyngroup.com

Hot off the Presses. West Monroe Partners Annual Report. Contact us for new creative ideas for your next campaign.

ARE YOUR COMMUNICATIONS REACHING YOUR AUDIENCE?

And do you even know who your prime target audience is? To ensure the advertising and marketing messages you are creating can be as effective as possible, you must have a clear picture of your intended audience.

Take time with your marketing staff or department to create your ideal target market. Beware - you don’t want to draft a long list of everyone who might possibly be interested in your company, but rather the people most likely to need or want your product or service.

Then segment your audience:

• Geographically
• Psychographically (lifestyle characteristics)
• Demographically (age, gender, income, education)
• By current product usage

Contact Maclyn Group today to learn more about ways to effectively increase your company's target marketing strategy!

Buzz Archives

• January 2009: Feedback, Feedback
• December 2008: Made You Look
• October 2008: It's That Time of The Year Again
• July 2008: White Space Works
• April 2008: Introducing Maclyn Interactive
• February 2008: Maclyn's New Direct Phonelines
• January 2008: Please, Please Mr. ePostman
• December 2007: America Loves Free Stuff
• November 2007: Is It Time to Send a Company Newsletter?
• October 2007: Why is Branding SO Important?
• September 2007: Want to increase your website traffic?
• August 2007: Do You Know What Your Customers Are Saying About You?

You have received this email because we want you to get the most out of your marketing. That is why we would like to include you in our Monthly Buzz E-newsletter, Buzzline, which will provide you tips and tricks regarding the latest trends in the creative and marketing world. Please sign up below, you won't want to miss a single word!

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