We asked each Maclynee what we wished for this holiday season. Can you guess who said what?

Wannemaker's Home & Garden Center

Challenge:
Wannemaker's Home & Garden Center in Downers Grove engaged Maclyn to reposition and refine their forty-year-old brand and marketing plan. Challenged with a dated corporate identity, and a wide variety of products and services in an already-crowded marketplace, Wannemaker's needed to diversify their marketing plan.

Solution:
Building off the equity of the existing brand, Maclyn Group refreshed the Wannemaker's brand and coined the campaign, Wannemake …

WannemakeAGardenGrow?
WannemakeYourHolidayBright?
WannemakeYourFishSwim?
WannemakeTheSpringBloom?

This easy-to-use campaign has the flexibility to encompass their wide-variety of products and services, giving them a clean and sophisticated way to show a large of amount of information.

A New Year May Mean A New Website Design

With the New Year quickly approaching, this is a great time to review your current website and evaluate its performance level. While we are seeing an explosion of growth in corporate social media strategy and development, we are also encouraging our customers to keep a strong website presence. Here are a few things to keep in mind when reviewing your website:

Accessible: With a variety of browsers and devices available to consumers today, it is more important than ever before to make sure your site can be easily accessed and viewed. Do you know if your current site is mobile-friendly? If not, this may be one of the first things you want to consider reviewing in the New Year.

Navigation: Can visitors to your website easily find the information they are seeking? Consumers do not want to have to search through endless drop down menus and pages of useless chatter. Keep your call-to-action buttons simple and easy to find. Make sure your site visitors know what action you would like them to take (call, click, email).

Flash Animation: Does your site utilize flash animation on your home and/or landing pages? If so, this may be hindering your search engine ranking results. Additionally, many mobile devices cannot detect flash so your site may not be found or viewed. Consider rebuilding any pages currently using flash as part of your overall website redesign.

For a complimentary website evaluation and review, please contact karyn@maclyngroup.com today!

Industry Tidbit

Sharing is the new SEO. Think about it, websites that your friends, family and colleagues recommend is more influential than what Google suggests. Even reviews written by complete strangers weigh in on people's buying/reservation decisions. The spread of social share is so important in today's website findability.

View the Buzzline Archives

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