“In honor of the The Artist winning Best Picture this week, we asked each Maclynee, “What is your favorite Best Picture Award Winner"? Can you guess who said what?

Maclyn Group is proud to showcase a new Argus brand, Jarrett Payton's All-American Wheat Ale.

Working with Argus Brewery and Jarrett Payton, son of NFL Hall of Famer Walter Payton, Maclyn Group designed a strong, bold identity for the new brew. The brand needed to communicate the partnership between JP and Argus as well as represent the personality of Jarrett. With much of JP's past tied to his father and football, the predominant piece of the brand is represented by football field markings. Today JP is in the middle of every great discussion through his sports radio commentary, his popular Twitter feed and his many public appearances throughout Chicagoland, so the tagline "Drink. Discuss. Repeat Responsibly." was created.

Interest in Pinterest Gains Marketing Momentum

Pinterest is gaining steam as an essential social media marketing tool. It’s a virtual bulletin board, and it holds some major power for brands. Users can “pin” images or videos of outfits, recipes, architecture, etc., and those images can click back to blogs or company websites. Pinterest pages are organized in “boards” that others can view, comment on and “re-pin”, or share, with their networks.
Why should businesses consider using Pinterest?

• In just one year, Pinterest has grown from a few thousand unique users to more than 11 million.
• Of an average of 1.36 million daily users, the majority are mothers, and 28 percent have a household income of $100k+. They are actively engaged in “pinning”. Every day. On an average of 15 minutes per day. That’s three minutes more than Facebook, and it’s time when they could be finding interesting, compelling information about your business.
• You can increase your SEO.
• Build brand awareness that can translate into sales.
• Pinterest is driving more referral traffic than Google+, YouTube and LinkedIn combined.

Once you decide to start a Pinterest page, how you use it is integral to how well it will work for you. Contact us today to learn how we can help your business leverage this marketing tool.

Sources: Mashable.com, Modea.

Industry Tidbit

LinkedIn published their new "Follow Company" button Monday, February 27. As stated on LinkedIn's blog, "…companies will be adding this button to their websites, making it easier for any consumer on the web to begin following companies of interest, on LinkedIn." Let us know if you'd like help adding the new LinkedIn Follow button to your website.

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