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Social Media is a Reality - Not a Trend According to eMarketer, social media is no longer a trend; it is a reality. eMarketer forecasts that social network ad spending will reach $2.5 billion worldwide in 2010 and $1.3 billion in the US. About 64% of US Internet users will interact with user-generated content this year, and 26 million US adults will use Twitter at least monthly. Mobile social networks will reach 223 million people around the world. Have you reviewed your company's social media strategies? If not, let's talk! We can help.