We could say we’re the hottest game in town, but really we’re the hardest working bunch with a peppering of style and coolness that shakes up the competition.
Is a Blog Right For You "Can we add a blog to our website?" is a question that keeps popping up in many of our client meetings. The answer is obviously, yes, you CAN have a blog. But a better approach is to look into why you want a blog.
We often have clients requesting to do a blog because they've heard that it will increase their search engine results. This theory is flawed for a number of reasons. The act of having a blog will not increase your SEO. However, actively posting new and relevant content on a regular basis will help grow your audience. One of the best ways to increase search engine results is to keep an updated site and encourage your users to post links to the content for others to find (thank you social media).
The blogs that succeed are the ones that are created by people who are truly passionate about their subject matter. Blog content that is forced as a marketing tool because you feel you "have to because your competition is blogging" will not likely succeed. Blogging should not be a chore.
If you would like to learn more about setting up your blog, please contact karyn@maclyngroup.com today.