We could say we’re the hottest game in town, but really we’re the hardest working bunch with a peppering of style and coolness that shakes up the competition.
Another Great Brand Has Been Created Introducing Pegasus IPA. Created and designed for Argus Brewery. Maclyn Group designed the initial look which has been carried out through posters, banners, ads, promotional items as well as radio.
What's Working For You? So we want to know. What social media tools have been working for you and your business? Have you made recent adjustments to your website to accommodate a blog? Do you have a company presence on Facebook and/or Twitter? What other tools have you found helpful? Shoot me a note at karyn@maclyngroup.com and tell me what's been working or not working and I will address in a future post.
Combining the Strengths of Social and E-mail According to a great article in today's eMarketer newsletter, 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects. “Even though people are spending more time using social media, they are not abandoning e-mail,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report, “Maximizing the E-Mail/Social Media Connection.” “The two channels can help each other, offering the opportunity for marketers to create deeper connections.” For more on this topic, please visit www.emarketer.com
What Do People Tweet About? Stumbled upon a very interesting site last week: www.whatthetrend.com. This site discusses and lists what is trending on Twitter and why. When a new topic becomes popular on Twitter, it is listed as a "trending topic". These trending topics may take the form of short phrases or hashtags, as per the site. Contributors then comment on why this item is interesting or important to people right now. If you haven't yet added Twitter to your arsenal of social marketing strategies, this site may interest you.