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Combining the Strengths of Social and E-mail
According to a great article in today's eMarketer newsletter, 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects. “Even though people are spending more time using social media, they are not abandoning e-mail,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report, “Maximizing the E-Mail/Social Media Connection.” “The two channels can help each other, offering the opportunity for marketers to create deeper connections.” For more on this topic, please visit www.emarketer.com
Posted by: KP,      Date added: 03/24/2010
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